News Splash Image

CSD and the Sioux Empire Tobacco Free Coalition Partner to Caption Ads for Local Movie Theaters

One of the few issues able to cross political and ideological boundaries is the idea of a smoke-free workplace. With that concept in mind, the Sioux Empire Tobacco (SET) Free Coalition approached the Centers for Disease Control Media Campaign Resource Center in order to place tobacco counter-marketing ads in Sioux Falls, S.D. movie theatres, specifically the CineMark Century Theaters. Once those ads were purchased, CSD-TV added captions to the ads, so people with a hearing loss can access the information to the same extent as hearing movie-goers.
The ads began running Thanksgiving weekend, traditionally one of the busiest weekends for the theater industry, and will run for 12 months.
“We thank the SET Free Coalition for involving underserved populations like our consumers in this tobacco-free initiative,” said Ben Soukup, CSD chief executive officer. “Whether hearing or deaf, it doesn’t change the fact that over 20 percent of South Dakotans are currently tobacco users, and we feel these adds will provide the type of information for smokers they typically would not have access to.”

Deaf World AIDS Day

CSD of Minnesota hosted its third Annual World AIDS Day remembrance at our “home” in St. Paul this year. With the themes being leadership and art, CSD intern Katy Kelley recruited art pieces from the community to display in the art gallery.

One group that contributed was Minnesota North Star Academy students. The art piece they created won the hearts of everyone at the event. One participant explained, “It amazes me, the knowledge these young children have, and we have our HIV/AIDS programs to thank for that. At their age, I knew nothing.”

The event started with guest speakers and led on to the community being able to speak about why they support this cause. One participant stated, “I come here every year, and I see new faces and I am grateful for CSD always doing this, I have a place to go, to remember and share my stories. I will be here next year.” 

The red ribbon cookies were a hit for exhibitors while they reviewed the art pieces and talked with the artists. The closing ceremony consisted of the ritual candle light vigil and deaf support spirit “rap.”

“We were really pleased with the outcome and support from everyone this year,” commented Jessalyn Frank, HIV program coordinator. “I wish to thank the Hugh J. Anderson Foundation for sustaining their generous support of our program and community."